Home
>
Simple I.D. Blog

Marketing through an Economic Downturn

Paul

When you are reading headlines talking up the impending doom to financial markets and economic activity, it might be difficult to put money into a marketing budget.
Accessible Websites Are Good For Business

Paul

You are already legally required to make your website reasonably accessible to all. From 1st October 1999, the Disability Discrimination Act (DDA) 1995 requires that organisations with a website do not discriminate against certain users. This is an obligation on both the client and the website designer.
Designing Out of a Downturn - Part 2

Reuben

Apple has announced that their last quarter profit in 2008 hit a record for their company, with iPod sales hitting an all time high.
The Need for Web Design Standards

Paul

Users expect Web site elements to behave in a certain way. Unfortunately, confusion reigns for many higher-level design issues. The entire concept of "Web design" is a misnomer. Individual project teams are not designing the Web any more than. Site designers build components of a whole, especially now that users are viewing the entirety of the Web as a single, integrated resource.
Designing Out of a Downturn - Part 1

Reuben

Over the past few months I have started to notice that as world economies slow and business cut back in spending, there is a strong urge by managers to reduce their spending in design and website development. Money that would have been allocated to new designs and marketing during prosperous times has been taken away. We have seen it and so have our competitors. The reality is there has never been a better or more important time to increase spending in a company’s brand.
Good SEO vs Good Design

Paul

Can a well-optimized website also be well designed? Perhaps so. Good text content, consistent keyword usage, and great linking can be a winning combination for a website’s rank in search engines.
Search Engine Friendly Design

Paul

Site designers and SEO consultants are often called in at different times to work on a website. Rarely do the two work together, which is unfortunate. Many designers have seen their beautiful work destroyed by an SEO-focused redesign. Many SEO consultants have seen their clients' rankings plummet after a redesign.