Can a well-optimized website also be well designed? Perhaps so. Good text content, consistent keyword usage, and great linking can be a winning combination for a website’s rank in search engines.

Over the past few months I have started to notice that as world economies slow and business cut back in spending, there is a strong urge by managers to reduce their spending in design and website development. Money that would have been allocated to new designs and marketing during prosperous times has been taken away. We have seen it and so have our competitors. The reality is there has never been a better or more important time to increase spending in a company’s brand.