Our SEO Strategy
Our SEO marketing strategy has a two-pronged approach (Onsite & Offsite) to achieving success in your campaign.
Both elements are essential for achieving ranking success.
Onsite Consultation Report
On Site is the process of optimising the target web page in order to increase relevancy and importance of the page for the desired keywords.
Onsite SEO has minimal impact on design, but focuses on optimising the content, keyword positioning, occurrence of items per page and internal linking to make the whole site easier for Google to navigate and read.
Onsite Benefits
- Your website becomes more search engine friendly and more accessible to search engines
- Each targeted page is ranked highly for the keywords PLUS a high numbers of relevant variations
- Creates a strong foundation for your ongoing SEO campaign
Onsite Optimisation Strategy
Simple I.D. will provide a detailed and easy to follow individual consultation report that will explain how to implement the following key areas of onsite optimisation:
- Page Title Tags
- Meta Information & Descriptions
- HTML Code Optimisation
- Google Analytics
- Internal Link Navigation
- Duplicate Content & Penalty checks
- Content Development Section
- Site Map
The implementation of our site recommendations is not included in the campaign fees. However we can perform these for you at a cost of $120.00 per hour. We will advise you on the amount of time that this will take to implement for your site if assistance is requested.
Link Building (Offsite SEO)
Simple I.D. will deliver a high quality and hard hitting link building strategy as part of this campaign. Link building is the difference between ranking in the Top 10 or being back on page 10.
Offsite Benefits
- High rankings for your target keywords
- Long term results in the organic listings – Simple I.D. specialise in building long term links for long term success
- Increase overall importance of your website in Google – every quality link built to your website increases link weight which in turn increases rankings
The key to successful link building is to create a NATURAL LINK PROFILE. This means acquiring links at a steady rate from a variety of different sources. Suddenly acquiring high PR, from highly themed links is NOT natural link building – it indicates ‘paid for’ link renting which Google will penalise for.
Reporting
We will provide you with comprehensive monthly reporting so you can analyse the growth in ranking.