Traditional advertising methods are still important for any marketing budget, however getting to your target audience and retaining their interest in a modern world where people are bombarded with information constantly, is no easy matter.

Creating interactive, fun or interesting displays or designs is the best way to get peoples attention and retain it. We have all seen advertisements at bus stops, real estate agents with digital displays in the window, kiosk’s at airports, televisions in cafés and fun games on websites to get people interested in products. These are all methods of communicating via multimedia design that has been adopted by successful business to get the attention of consumers and customers.

Rich Media

Rich interactive media has become the new advertising avenue for modern business while effectively communicating with the next generation of consumers. Social networking has fuelled the media generation, with websites such as Myspace, Youtube and Facebook allowing people to watch what they would once read. None of these networks would be as successful without the rich media content that they provide. Our understanding of usability design, people centric communication and technological limitations has enabled us to tailor a multimedia solution to any client brief.

Simple I.D. can create a rich-media application website or DVD-Rom for your business to communicate with your target audience a product, service or information from your organisation. Through target oriented multimedia design, we can create a message that not only resonates with your audience but also empathises with them.

Environmental Friendly Marketing

Multimedia displays for business are not only modern and practical, they are also environmentally friendly. No longer do you need to create thousands of print-outs of an annual report for a company, or create print outs of your marketing collateral. DVD annual reports and digital displays eliminate the need for printing. Kiosks in your showroom can provide valuable product information before your customers speak with your sales staff, making them that ever more effective when selling your product.

Interactive Displays

Digital displays are ever changing advertising or information that can be created and rotated at key selling locations in your company or public space. Most of us at some point have stood in a queue and stared mindlessly at a television screen, what if that screen was displaying valuable product information to clients.

All of our interactive display solutions empower our clients to create and update their own displays through an intuitive interface that is based around assigned parameters by our designers.. Much like a web content management system allows an administrator to update a website without technical knowledge, so can a digital display be updated by a non-technical employee of a company.