Client: Metricon Homes       Project: Web Site Design 

Background

Metricon has grown to become the largest new home builder in Victoria, building a solid profile throughout the state. Metricon is at the forefront of land developments and integrated housing projects. Metricon's networks extend to the south-east, north and western suburbs including booming outer fringe communities. Simple I.D. worked with senior marketing management to design, develop and re-launch the group's online presence. Since then, Metricon have grown significantly and evolved to become the nation's most important home builder.

The Brief

The main objective was to allow users to view any of Metricon's new homes and related information including display homes, home plans, facades and other options in just one click. The Metricon web site also required multiple access points to accommodate the various ways in which visitors interface with the site.

The Outcome

The result is a completely redesigned site delivering a more advanced and comprehensive home information architecture. This is supported by dynamically delivered information and a visitor /search engine friendly structure. While the web site conforms to strict usability and accessibility guidelines, the interface skilfully maintains consistency with Metricon's brand, reflecting the organisation's professionalism and the quality of their homes.