Advantages of our PPC platform over other forms of Marketing
With our Pay Per Click Platform you can track your results right down to each call and email to understand your true Cost Per Lead (CPL).A major concern when considering where to spend your marketing budget has always been your return on investment. With most forms of marketing (online and traditional) these results are very hard to track. Our PPC management platform allows you to track exactly your CPL and ROI.
How the Platform works
The platform takes thousands of related keyterms and then displays your ad in multiple PPC locations - Google, Bing and Yahoo SERP’s and Display Networks. Then the visitors that come to your website from these places are tracked and if they perform an action - signup to a newsletter, send an email or call your office, it will then mark these keywords as high performers and weed out the underperforming keywords. Over about a three month period the platform becomes fully optimised, this greatly reduces the cost of you PPC campaign and increases your leads, resulting in a lower CPL.
The platform, whilst doing all the keyword optimisation, also gives you the ability to drill down into all your data, so you can see the number of leads per day, number of visits vs. spend, plus much more, it even gives you the ability to listen to phone calls that were made via the website!
To find out more and how a combined PCC and SEO campaign can get you off to a flying start get in contact or give us a call on 1300 30 40 47.