Advantages of an eCommerce site
A perhaps surprising fact is that 6% of all online traffic in Australia is for the express use of buying goods online. This is only 2% less than all social media (youtube Facebook or Twitter) usage which represents the majority of internet use. (source: Hitwise) This equates to millions of people searching online for goods. A well designed eCommerce site can tap into this market.
What to consider when designing an effective eCommerce site…
First impressions count and of course a good design that characterises your business and displays your products to their very best is the key to making the right impression.
Customers will soon leave the site if it is hard to find what they want, so a clear focus needs to be kept on how a user interacts with the site. By including advanced functionality on the site that is structured around the convenience of the user, such as post code calculators or colour libraries for products, you can create online shopping experiences that will not only promote sales, but also further purchases and recommendations.
Integrating your shopping cart
Integrating your shopping cart into to the site allows a much more fluid experience for the user by eliminating the need for third party sites or software. It also allows you to control orders set up payment gateways and control stock from one point significantly reducing the stress of running the online store.
An eCommerce site often requires a significant amount of maintenance and regular updating for your business it is therefore worth considering automating parts of the process, where possible, in order to save you valuable time in the future.
To find out how we can help you to achieve this contact us or call 1300 30 40 47